What are the determinants that a social media campaign during a period of political unrest will be effective?
After watching a video debate (which started off talking about cyber war, then ventured into broader discussions around the use and viability of social media during a political emergency), between Ethan Zuckerman and Evgeny Morozov, it made me think of the current book I'm reading (Wars, Guns & Votes by Paul Collier). In it Collier talks about the inverse relationship between democracy in the bottom billion and democracy in the developed world. Basically, democracy is counterproductive in most countries where people live on less than $7/day.
GDP and Government Media Censorship
This raise a question to me. Has anyone done qualitative research following the same lines of thinking within the blogging and social media space? Where they contrast the social media use, and results of that use, relative to the GDP of the country where the blogging is being done. In particular, of course, this relates to when blogging and social media is used during an emergency where politics are at play. The reason I ask is because of the comparisons that are brought up by Ethan and Evgeny, with Honduras, Iran, Xinjiang (China), Russian and South Ossetia parading through the conversation. It's an interesting contrast listening to the takeaways by each of them, in relation to the outcomes (some of which are still unfolding). I wound up Wolfram Alpha to take a quick look at the GDP of these countries, knowing well and good that more sound research would have to be done to do this properly. What other factors would seem to play an overly effective part in this space? The first ones that jumps out at me are:- GDP
- Technology penetration
- Democracy rating
- Openness of society
- Government censorship (media/internet/mobile)